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This project was co-financed by the Madeira Digital Programme
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Why Madeira Nature?
While during the 20th century we experienced the world’s globalization, in the 21st century we are immerse inn a new growing reality: the information society.
Therefore, it is absolutely necessary for the Madeira Destination to find its own privileged space on the web. Otherwise, it risks loosing its importance in the world tourist panorama. In spite of Madeira being part of all international tourist tours for centuries, now, the archipelago must discover how to meet the new needs and aspirations of the 21st century traveller.
In a world which is becoming smaller and smaller – due to the expansion of human presence, the popularization of transportation and the standardization of services comfort at offered by the hotel sector worldwide – it is legitimate to say that one of the rarest luxuries that Man can still achieve is the Madeira’s almost untouched Nature.
The Madeira Nature Reserve covers 75% of its land area – a total of 56.700 ha, 15.000 ha of which are considered part of World’s Natural Heritage – and offers extraordinary, untouched landscapes, served by footpaths (levadas) considered to be unique worldwide.
This archipelago possesses the necessary conditions to become a top destination preference among those closely drawn to nature.
This is where Madeira Nature begins.